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Social Innovation and New Business Models
Tallenna

Social Innovation and New Business Models

This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.
Alaotsikko
Creating Shared Value in Low-Income Markets
Kirjailija
Laura Michelini
Painos
2012 ed.
ISBN
9783642321498
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
7.8.2012
Sivumäärä
80