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The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised …

Rational Madness: The Essence of Brand Storytelling is a book for marketing professionals who want to bring their brand to the heart of the conversation and to the center of …

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . …

At last, Jordan Belfort - The Wolf of Wall Street - reveals how to use the Straight Line System - the proven technique for generating wealth which turned Wall Street upside down.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price …

Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the …

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and …

POSTAA PAREMMIN - Fiksua viestintää siellä, missä asiakkaat ovat Miten rakennat asiantuntijabrändin, joka huomataan ja muistetaan? Kirja on käytännönläheinen opas, joka opettaa …

Kirja opastaa liiketoimintajohtoa monikanavaisen B2B-myynnin johtamisessa sekä Revenue Operations (RevOps) -mallin hyödyntämisessä.Myynnin johtaminen ei ole enää vain myyjien …

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable …