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Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and …

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. …

The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered …

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an …

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, …

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do …

A researcher and consultant burrows deep inside the heads of one modern two-career couple to examine how each partner processes the workday—revealing how a more nuanced …

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your …

The New York Times bestseller, now in paperback and updated with a new introductionConfidence. We want it. We need it. But it can be maddeningly enigmatic and out of reach. The …

#1 NEW YORK TIMES BESTSELLER - ONE MILLION COPIES SOLD The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive--hailed as "witty …