Markkinatutkimus

AN INSTANT NEW YORK TIMES BESTSELLER'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's time to leapfrog the only hurdle …

Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding …

THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.IN ‘HOOKED’, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.‘Hooked changed my …

You know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a …

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading …

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: …

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. …

As a customer success leader, whose insight do you rely on for success?Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons …

NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time How much do we know about why we buy? What truly …