Tallenna
Lead Market India
However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries.
- Alaotsikko
- Key Elements and Corporate Perspectives for Frugal Innovations
- Toimittaja
- Cornelius Herstatt, Rajnish Tiwari
- Painos
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9783319835099
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 4.7.2018
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 254
