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Integrated Brand Marketing and Measuring Returns
Tallenna

Integrated Brand Marketing and Measuring Returns

sidottu, 2010
englanti
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
Toimittaja
P. Kitchen
ISBN
9780230577343
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
7.7.2010
Sivumäärä
181