" Myynnin ja markkinoinnin johtaminen"

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part …

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. …

Forrester Consultingin tekemän tutkimuksen mukaan jopa 90 % asiakkaista kokee, että myyjät keskittyvät enemmän omiin tuotteisiinsa ja palveluihinsa kuin asiakasarvoon. Tämä on …

You know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a …

As a marketer, you face many dilemmas: Should you focus on brand-building or sales-focused marketing? Should you use rational or emotional ads? How should you evaluate different …

Boost sales results by zeroing in on the metrics that matter most“Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science …

Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth. Growing a business in the 21st Century has become a capital intensive and …

Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing categoryIn this smart, practical, and research-based guide, Harvard Business …

Jokainen meistä tekee kaikilla elämänalueilla jatkuvasti päätöksiä siitä, onko jokin tuote tai palvelu rahamme tai ajankäyttömme arvoinen. Usein pyrimme saamaan myös muut …