Tallenna
Wine Positioning
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
- Alaotsikko
- A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
- Kirjailija
- Pierre Mora
- Painos
- Softcover reprint of the original 1st ed. 2016
- ISBN
- 9783319796345
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 28.3.2019
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 219
