Tallenna
Value Chain Marketing
?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.
- Alaotsikko
- A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
- Kirjailija
- Stephanie Hintze
- Painos
- 2015 ed.
- ISBN
- 9783319113753
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 14.1.2015
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 259
