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Unit Pricing
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Unit Pricing

The unit price represents priceinformation given to the consumer for which the factor package size is removedand thereby lowers the information load for consumers in the shoppingsituation. Aspects that can be varied are for example the unit of measure(e.g., price per kg vs price per 100 g) or font size.
Alaotsikko
Empirical Investigations of its Influences at the Product and Retailer Levels
Kirjailija
Lena Himbert
Painos
1st ed. 2016
ISBN
9783658134754
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
17.5.2016
Kustantaja
Springer
Sivumäärä
300