Tallenna
Unit Pricing
The unit price represents priceinformation given to the consumer for which the factor package size is removedand thereby lowers the information load for consumers in the shoppingsituation. Aspects that can be varied are for example the unit of measure(e.g., price per kg vs price per 100 g) or font size.
- Alaotsikko
- Empirical Investigations of its Influences at the Product and Retailer Levels
- Kirjailija
- Lena Himbert
- Painos
- 1st ed. 2016
- ISBN
- 9783658134754
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 17.5.2016
- Kustantaja
- Springer
- Sivumäärä
- 300
