
The Research Contributions of Donald R. Lehmann to Marketing, Volume 1
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.
- Alaotsikko
- Measurements, Models, and Metrics
- Toimittaja
- Joel Huber
- ISBN
- 9783031880476
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 31.3.2026
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 380