
The Future of Service Post-COVID-19 Pandemic, Volume 2
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing.
- Alaotsikko
- Transformation of Services Marketing
- Toimittaja
- Jungwoo Lee, Spring H. Han
- Painos
- 2021 ed.
- ISBN
- 9789813341357
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 11.2.2022
- Kustantaja
- SPRINGER VERLAG, SINGAPORE
- Sivumäärä
- 264