Tallenna
The Corporate Reputation of Multinational Corporations
Kirjailija:
nidottu, 2017
englanti
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.
- Alaotsikko
- An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations
- Kirjailija
- Cathrin Huber
- Painos
- 1st ed. 2018
- ISBN
- 9783658197636
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 7.11.2017
- Kustantaja
- Springer
- Sivumäärä
- 181
