Tallenna
The College Textbook Publishing Industry in the U.S. 2000-2022
Kirjailija:
sidottu, 2023
englanti
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers.
- Alaotsikko
- The Search for Competitive Marketing Strategies
- Kirjailija
- Albert N. Greco
- Painos
- 1st ed. 2023
- ISBN
- 9783031304149
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 18.5.2023
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 133
