
The Advertising Controversy
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
- Alaotsikko
- Evidence on the Economic Effects of Advertising
- Kirjailija
- Mark S. Albion, Paul W. Farris
- ISBN
- 9780865690578
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 28.2.1981
- Kustantaja
- Praeger Publishers Inc
- Sivumäärä
- 245