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The Advertising Controversy
Tallenna

The Advertising Controversy

sidottu, 1981
englanti

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

Alaotsikko
Evidence on the Economic Effects of Advertising
ISBN
9780865690578
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
28.2.1981
Sivumäärä
245