Tallenna
Services Marketing Cases in Emerging Markets
nidottu, 2018
englanti
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.
- Alaotsikko
- An Asian Perspective
- Toimittaja
- Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen
- Painos
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9783319814124
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 22.4.2018
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 184
