Tallenna
Segmentation in Social Marketing
nidottu, 2018
englanti
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.
- Alaotsikko
- Process, Methods and Application
- Toimittaja
- Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki
- Painos
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9789811094576
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 16.6.2018
- Kustantaja
- Springer Verlag, Singapore
- Sivumäärä
- 214
