Radical Experiential Views: The Consumption Experience and Customer Value

"Radical" Experiential Views: The Consumption Experience and Customer Value by Morris B. Holbrook dives deep into the transformative role of consumer experiences in shaping value perceptions. This groundbreaking work challenges traditional marketing models by emphasizing the emotional and experiential aspects of consumption, offering a fresh perspective on how customers engage with products and services. Holbrook's radical approach blends psychological, social, and economic theories, providing readers with a comprehensive understanding of the dynamic relationship between consumers and the marketplace.

With a focus on the subjective nature of value, this book examines how experiences influence buying behavior, satisfaction, and loyalty. It is an essential read for both academics and professionals who wish to deepen their knowledge of experiential marketing and customer value creation. Holbrook's innovative framework offers insights that are highly relevant to today's experience-driven consumer culture, making this book an invaluable resource for those seeking to enhance their understanding of modern marketing and consumer behavior.