Quick and Concise: Digital Marketing

Quick and Concise: Digital Marketing provides a clear and basic understanding of the economics and dynamics of online product or service promotions, which we get to see every day. It not only sets out the various digital marketing tools but also explains in detail two of their most important advantages: measurability and cost-effectiveness. The authors impart precise and practical guidance on choosing the right tools and platforms that work best for one's products and services. Aligned with the NEP, the book covers all major concepts of digital marketing - SEO, SEM, SMM, web analytics and data management, the use of AI in marketing, affiliate marketing, and so on. It includes both realistic scenarios and real-life examples. This simple, accessible introduction to the world of digital marketing will benefit everyone - from undergraduate students and EdTech platforms offering foundational courses on digital marketing to business owners, marketing professionals seeking a career boost or work-from-home opportunities.