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Practice of Market Research
Tallenna

Practice of Market Research

Kirjailija:
pokkari, 2013
englanti
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.
Kirjailija
Yvonne McGivern
Painos
4 ed
ISBN
9780273773115
Kieli
englanti
Paino
1150 grammaa
Julkaisupäivä
23.5.2013
Sivumäärä
608