Tallenna
Perspectives on Methodology in Consumer Research
nidottu, 2011
englanti
This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
- Toimittaja
- David Brinberg, Richard J. Lutz
- Painos
- Softcover reprint of the original 1st ed. 1986
- ISBN
- 9781461386117
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 14.12.2011
- Kustantaja
- Springer-Verlag New York Inc.
- Sivumäärä
- 301
