
Perspectives on Consumer Choice
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.
- Alaotsikko
- From Behavior to Action, from Action to Agency
- Kirjailija
- Gordon R. Foxall
- Painos
- 1st ed. 2016
- ISBN
- 9781349699001
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 5.9.2018
- Kustantaja
- Palgrave Macmillan
- Sivumäärä
- 326