Tallenna
Mixed Method Research Design
This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing.
- Alaotsikko
- An Application in Consumer-Brand Relationships (CBR)
- Kirjailija
- S. Sreejesh, Sanjay Mohapatra
- Painos
- Softcover reprint of the original 1st ed. 2014
- ISBN
- 9783319349688
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 30.4.2017
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 174
