Tallenna
Marketing Tourist Destinations in Emerging Economies
Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.
- Alaotsikko
- Towards Competitive and Sustainable Emerging Tourist Destinations
- Toimittaja
- Ishmael Mensah, Kandappan Balasubramanian, Mohd Raziff Jamaluddin, Gina Alcoriza, Vanessa Gaffar, S. Mostafa Rasoolimanesh
- Painos
- 2021 ed.
- ISBN
- 9783030837105
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 28.11.2021
- Kustantaja
- Springer Nature Switzerland AG
- Sivumäärä
- 302
