
Marketing Food Brands
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.
- Alaotsikko
- Private Label versus Manufacturer Brands in the Consumer Goods Industry
- Kirjailija
- Ranga Chimhundu
- Painos
- 2018 ed.
- ISBN
- 9783319758312
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 24.5.2018
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 293