Tallenna
Marketing Communications in Emerging Economies, Volume I
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.
- Alaotsikko
- Foundational and Contemporary Issues
- Toimittaja
- Thomas Anning-Dorson, Robert E. Hinson, Henry Boateng, Albert Anani-Bossman, Ayça Can Kirgiz, Meenakshi Gujral
- Painos
- 2021 ed.
- ISBN
- 9783030813284
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 29.10.2021
- Kustantaja
- Springer Nature Switzerland AG
- Sivumäärä
- 301
