
Interpretations of Luxury
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world.
- Alaotsikko
- Exploring the Consumer Perspective
- Kirjailija
- Linda Lisa Maria Turunen
- Painos
- Softcover reprint of the original 1st ed. 2018
- ISBN
- 9783319869483
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 17.5.2018
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 191