Tallenna
International Fragmentation
Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea.
- Alaotsikko
- Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth
- Toimittaja
- Anshu Saxena Arora, Sabine Bacouel-Jentjens
- Painos
- 1st ed. 2016
- ISBN
- 9783319338453
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 12.10.2016
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 154
