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Emotional Decisions
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Emotional Decisions

Decision-making can be difficult and often results in necessary trade-offs, eg. safety versus prices in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.
Alaotsikko
Trade off Difficulty and Coping in Consumer Choice
ISBN
9780226534336
Kieli
englanti
Paino
312 grammaa
Julkaisupäivä
1.7.2001
Sivumäärä
209