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Drivers of User Engagement in Influencer Branding
Tallenna

Drivers of User Engagement in Influencer Branding

The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers.
Alaotsikko
An Empirical Analysis of Brand-Related User-Generated Content on Instagram
Kirjailija
Tanja Fink
Painos
1st ed. 2021
ISBN
9783658346508
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
24.8.2021
Kustantaja
Springer
Sivumäärä
220