Digital Analytics 101: Your Shortcut to Marketing Analytics

Digital Analytics 101 - Plain-English, Results-Focused, and Beginner-Friendly

Confused by digital analytics? Overwhelmed by dashboards, KPIs, and endless jargon? You're not alone.

Digital Analytics 101 is your plain-English guide to understanding, applying, and getting results from web, social, and marketing data. Written by April Wilson, a 20-year analytics and marketing strategist, this book strips away the buzzwords and delivers what you actually need to know to succeed.

What You'll Learn

• Build a measurement strategy that ties analytics to real business goals.
• Master the core concepts of Google Analytics, digital marketing metrics, and web KPIs.
• Use data to improve campaigns across SEO, paid search, display, email, and social media.
• Spot trends, diagnose problems, and tell a story with your data that executives understand.
• Avoid common mistakes that waste time, budget, and opportunity.

Why This Book

• Balances the why, what, and how so you can apply insights in the real world.
• Shows the difference between vanity metrics and actionable insights.
• Connects analytics to ROI, conversion, and customer behavior.
• Focuses on the reports that matter-and how to build dashboards that tell a story.

Perfect For

• Digital marketers and growth teams
• Marketing students and career-changers
• Small business owners and founders
• Analysts moving into marketing
• Executives who want clarity without the jargon

If you've ever stared at a spreadsheet and thought, "Now what?"-this book is for you. Take control of your data. Tell better stories. Drive better results. Start your analytics journey with Digital Analytics 101.