Tallenna
Determinants of Private Label Attitude
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The hypothesized relationships between consumers’ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire.
- Alaotsikko
- Predicting Consumers’ Brand Preferences Using Psychographics
- Kirjailija
- Stefanie Weiss
- Painos
- 2015 ed.
- ISBN
- 9783658086718
- Kieli
- englanti
- Paino
- 310 grammaa
- Sarja
- BestMasters
- Julkaisupäivä
- 10.3.2015
- Kustantaja
- Springer
- Sivumäärä
- 143
