Tallenna
CRM Goes Digital
In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization.
- Alaotsikko
- Design and Use of Digital Customer Interface in Marketing, Sales and Service
- Toimittaja
- Sabine Kirchem, Martin Stadelmann, Mario Pufahl, David Laux
- Painos
- 2024 ed.
- ISBN
- 9783658457976
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 13.2.2025
- Kustantaja
- Springer Fachmedien Wiesbaden
- Sivumäärä
- 302
