Tallenna
Consumer Voice
This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.
- Alaotsikko
- The Democratization of Consumption Markets in the Digital Age
- Kirjailija
- S. Umit Kucuk
- Painos
- 1st ed. 2020
- ISBN
- 9783030539825
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 2.9.2020
- Kustantaja
- Springer Nature Switzerland AG
- Sivumäärä
- 126
