
Business-to-Business Marketing Communications
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.
- Alaotsikko
- Value and Efficiency Considerations in Recessionary Times
- Painos
- 1st ed. 2017
- ISBN
- 9783319587820
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 17.7.2017
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 92