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Business-to-Business Marketing Communications
Tallenna

Business-to-Business Marketing Communications

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.

Alaotsikko
Value and Efficiency Considerations in Recessionary Times
Painos
1st ed. 2017
ISBN
9783319587820
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
17.7.2017
Sivumäärä
92