Tallenna
Boundary Spanning Elements and the Marketing Function in Organizations
sidottu, 2015
englanti
This book presents current research on boundary spanning elements. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective.
- Alaotsikko
- Concepts and Empirical Studies
- Toimittaja
- Sunil Sahadev, Keyoor Purani, Neeru Malhotra
- Painos
- 2015 ed.
- ISBN
- 9783319134390
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 24.3.2015
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 173
