Tallenna
Beyond Hofstede
sidottu, 2009
englanti
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
- Alaotsikko
- Culture Frameworks for Global Marketing and Management
- Toimittaja
- Cheryl Nakata
- ISBN
- 9780230202399
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 16.7.2009
- Kustantaja
- Palgrave Macmillan
- Sivumäärä
- 290
