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Advertising
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Advertising

pokkari, 2000
englanti
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
Painos
4 ed
ISBN
9780273634355
Kieli
englanti
Paino
610 grammaa
Julkaisupäivä
21.2.2000
Sivumäärä
416