Media-, viihde, tieto- ja viestintäala

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today.*Winner of the 2023 American Graphic …

This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, …

Branding has now moved far beyond its commercial origins, and consumer response has entered uncharted territory. Wally Olins describes the ground rules for branding success in the …

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of …

SHORTLISTED FOR THE POLITICAL BIOGRAPHY OF THE YEAR IN THE POLITICAL BOOK AWARDS 2015Tim Bell was the original 'spin doctor'; the Chairman of Bell Pottinger public relations, and …

This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms' advertising strategies are informative, persuasive or add …

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly …

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience …

The theme of this book is digital marketing. We now live in the digital age – indeed, there are more than 3 billion people connected to the internet. For every 100 people on the …

It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time that a book has brought together the most …