
Advances in National Brand and Private Label Marketing
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona.
- Alaotsikko
- Fifth International Conference, 2018
- Painos
- 2018 ed.
- ISBN
- 9783319920832
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 30.5.2018
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 177