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Advances in Luxury Brand Management
Tallenna

Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.

Painos
1st ed. 2017
ISBN
9783319511269
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
28.9.2017
Sivumäärä
256