Tallenna
Advances in Advertising Research XV
Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.
- Alaotsikko
- Moving Forward, Looking Back: Advertising in the Advent of AI
- ISBN
- 9783658491130
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 4.1.2026
- Kustantaja
- Springer Fachmedien Wiesbaden
- Sivumäärä
- 363
