Tallenna
A Concise Guide to Market Research
Kirjailija:
nidottu, 2016
englanti
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
- Alaotsikko
- The Process, Data, and Methods Using IBM SPSS Statistics
- Kirjailija
- Marko Sarstedt, Erik Mooi
- Painos
- Softcover reprint of the original 2nd ed. 2014
- ISBN
- 9783662519813
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 17.9.2016
- Sivumäärä
- 347
