Consumers and food: Understanding and shaping consumer behaviour

Provides a comprehensive overview of the contemporary issues which have influenced consumer behaviour, such as the impact of the COVID-19 pandemic, online marketing and purchasing, as well as the use of loyalty schemes Addresses the need to understand consumer attitudes to new technologies and sustainability issues in agricultural production, welfare issues in livestock production and fair trade products Considers the regional, cultural and generational factors which can influence consumer purchasing behaviour, including geographic location, gender and age