
Marketing Food Brands
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.
- Undertitel
- Private Label versus Manufacturer Brands in the Consumer Goods Industry
- Författare
- Ranga Chimhundu
- Upplaga
- 2018 ed.
- ISBN
- 9783319758312
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2018-05-24
- Sidor
- 293
