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Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
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Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Författare:
inbunden, 2015
Engelska
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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Författare
Matt Hills
Upplaga
1st ed. 2015
ISBN
9781137463319
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2015-07-20
Sidor
146