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Consumer Nationalism and Barr’s Irn-Bru in Scotland
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Consumer Nationalism and Barr’s Irn-Bru in Scotland

Forfatter:
innbundet, 2020
Engelsk

This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism.

Opplag
2020 ed.
ISBN
9783030533816
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
2.10.2020
Antall sider
264