
Consumer Nationalism and Barr’s Irn-Bru in Scotland
This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism.
- Forfatter
- David Leishman
- Opplag
- 2020 ed.
- ISBN
- 9783030533816
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 2.10.2020
- Antall sider
- 264
