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Consumer Nationalism and Barr’s Irn-Bru in Scotland
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Consumer Nationalism and Barr’s Irn-Bru in Scotland

This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism.

Opplag
2020 ed.
ISBN
9783030533847
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
3.10.2021
Antall sider
264