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Understanding Audiences, Customers, and Users via Analytics
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Understanding Audiences, Customers, and Users via Analytics

The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.
Undertittel
An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
Opplag
2024 ed.
ISBN
9783031419355
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
24.9.2024
Antall sider
152