Spar
Understanding Audiences, Customers, and Users via Analytics
innbundet, 2023
Engelsk
The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.
- Undertittel
- An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
- Opplag
- 2024 ed.
- ISBN
- 9783031419324
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 6.9.2023
- Antall sider
- 152
